At Midgrow, we believe digital marketing isn't just about "likes" or "followers". It is about Return on Investment (ROI). Whether you are selling services or running an e-commerce brand, every rupee you spend on ads or SEO should bring measurable money back into your business.
Here is how we measure real ROI for our clients and how you can do it too.
1. Stop Looking at "Vanity Metrics"
Most agencies will show you reports full of big numbers like impressions and reach. While these are okay for brand awareness, they don't pay the bills. To measure real growth, we focus on these key metrics:
- CPL (Cost Per Lead): How much are you paying to get one genuine inquiry?.
- ROAS (Return on Ad Spend): If you spent ₹10,000 on ads, how much actual sales revenue did it generate?.
- Conversion Rate: Out of 100 people who visited your landing page, how many actually clicked your CTA or filled out a form?.
2. The Power of Performance Marketing (Paid Ads)
Paid advertising is the fastest way to see ROI, but only if you track it properly. At Midgrow, we use a "multi-stage funnel" to ensure we aren't wasting your budget:
- Cold Audience: Reaching new people who don't know you yet.
- Warm Audience (Retargeting): Showing ads to people who visited your site but didn't buy.
- Lookalike Audience: Finding new people who behave exactly like your best customers.
Pro Tip: Don't just run ads; connect your tracking (Pixel, GA4, UTM tags) so you know exactly which ad brought which customer.
3. SEO: The Long-Term ROI Engine
While ads give quick results, SEO (Search Engine Optimization) is what builds your brand’s authority for free over time. It’s like owning an office instead of renting one.
In Indore's competitive market, being in the Top 3 on Google Maps or search results for long-tail keywords can drive massive organic traffic without a daily ad budget. Our SEO Growth Plans focus on creating high-quality, consistent content—typically 12–16 blogs per month—to build lasting authority.
4. Why Conversion-Focused Design Matters
You can spend lakhs on marketing, but if your website is slow or confusing, your ROI will stay zero. Your website needs:
- Fast loading speeds: We compress images and use lazy loading to keep users from leaving.
- Clear CTA (Call to Action): Whether it's a WhatsApp redirect or a lead form, the next step must be obvious.
- Mobile-First Optimization: Since most Indore users are on their phones, the mobile experience is priority number one.
The Midgrow Approach
We don’t just "post on social media." We act as the performance growth engine for your business. Whether it’s managing your E-commerce store inventory and ads or scaling your local service business, our goal is always a positive ROI.
