At Midgrow, we’ve managed campaigns where we’ve seen cost-per-lead (CPL) drop from ₹450 to just ₹49. In this guide, we’ll break down exactly how we generate high-quality leads that actually convert into sales.
1. Stop Chasing "Cheap" Leads
The biggest mistake we see Indore-based SMEs make is focusing only on the number of leads. Having 1,000 phone numbers in an Excel sheet is useless if 900 of them are "not interested" or "wrong number."
The Midgrow Approach: We focus on intent-based marketing. Instead of just running generic ads, we target users searching for specific solutions. For example, in our work with AutoSys Sunergy, we didn't just target "solar." We targeted high-intent keywords like "solar company in Indore" and "solar subsidy Madhya Pradesh.
2. The Power of Local SEO & Trust
Indore is a "word-of-mouth" city. People trust local experts. If your business doesn't show up in the "Top 3" on Google Maps, you are losing 70% of local digital leads.
To fix this:
- Optimize your GMB (Google My Business): Use geotagged images of your actual projects in Indore (like rooftops in Vijay Nagar or Palasia).
- Consistent Content: Write about local problems. We published 12–16 blogs a month for clients, focusing on local subsidies and processes, which helped increase organic traffic by 585%.
- Real Reviews: Don't just ask for stars; ask customers to mention the service and city in their reviews.
3. High-Performance Paid Ads (Meta + Google)
Many agencies just "boost" a post and call it a day. That is a waste of money. A real performance marketing engine uses a multi-stage funnel.
The 3-Level Ad Strategy:
- Cold Audience: Educational videos or carousels for people who don't know you yet.
- Warm Audience (Retargeting): Showing ads to people who visited your website but didn't fill out the form.
- Lookalike Audience: Using data to find new people who "look" like your existing customers.
4. Your Landing Page is the "Closer"
You can spend lakhs on ads, but if your website is slow or confusing, people will leave in 3 seconds.
Your landing page must have:
- Clear CTA (Call to Action): A "Book Free Site Visit" button is better than a generic "Contact Us."
- Speed: It must load instantly on mobile (where 78% of your leads come from).
- Social Proof: Show photos of your work and real client testimonials.
How Midgrow Can Help Your Business Grow
We don't just run ads; we build sustainable lead pipelines. From setting up automated WhatsApp APIs to managing complex Google Search campaigns, we handle the data so you can handle the sales.
Our Results Speak for Themselves:
- AutoSys Solar: 10,000+ leads generated with an 11.3x ROI.
- Solcare App: Built a robust system for service bookings and automated payments.
Ready to scale your lead generation?
If you want to stop guessing and start growing with data-driven marketing, let's talk.
- Visit: www.midgrow.studio
- Email: info@midgrow.studio
