Heera Panna Saree, a well-known boutique based in Rajwada, Indore, partnered with Midgrow to modernize their digital presence. The client wanted a website that showcases their premium saree collection while maintaining their offline, enquiry-based sales model. Midgrow delivered a high-performance digital showroom that blends elegant design, fast product browsing, and advanced SEO architecture.

This case study demonstrates why Midgrow is recognized as a top website development company in Indore, especially for fashion and retail brands that need business-focused web solutions.

Client Challenges

Unlike typical e-commerce brands, Heera Panna Saree:

• Could not use marketplaces or payment gateways due to GST constraints
• Needed a catalog-first website instead of online checkout
• Needed a brand presence strong enough to compete with Indore’s top saree showrooms
• Required easy product management without technical skills
• Wanted a website capable of ranking for local saree searches

Traditional template-based websites could not meet these demands.
They needed a custom-built system — and that’s where Midgrow stepped in.

Midgrow’s Strategy

We approached the project with a goal to create the best saree showroom website in Indore, combining:

1. Premium UI/UX for Fashion Retail

• Clean, minimal aesthetic that highlights fabric quality
• High-resolution gallery-focused product pages
• Rich storytelling through long product descriptions and cultural notes
• Mobile-first layouts designed for shoppers browsing on phones

2. Enquiry-First Conversion System

Instead of a cart or checkout:

• Request Price CTA prominently placed
• One-tap WhatsApp Enquiry Flow
• Simple, high-conversion enquiry form

This setup lets customers browse digitally and purchase offline, matching Heera Panna’s business model.

3. Category-Driven Catalog Structure

We crafted collections such as:

• Maheshwari Sarees
• Silk & Semi-Silk
• Cotton Sarees
• Bridal & Wedding Sarees
• New Arrivals

Each collection page is optimized for SEO and conversion.

4. SEO-Powered Blog & Content Engine

To rank for saree-related searches in Indore:

• “Journal” blog system added
• Articles targeting Maheshwari saree, bridal saree Indore, handloom saree, saree styling tips, etc.
• Structured internal linking for higher authority

This builds long-term organic traffic.

5. Local Business Trust Signals

• Google Maps integration
• Store address with directions
• Contact details placed prominently
• Customer review carousel

All essential for converting Indore-based brides, families, and shoppers.

Website Features Delivered

✔ Custom UI/UX design based on saree industry aesthetics
✔ High-speed Next.js architecture
✔ Mobile-optimized layouts
✔ Enquiry-first shopping flow
✔ Blog SEO engine
✔ Product management CMS
✔ Contact + WhatsApp integration
✔ Branding-consistent visuals
✔ Trust-building store pages
✔ 50 product uploads included
✔ Premium photography-ready layouts
✔ Banner system for festive promotions

Results & Impact

Although still early, the website has already generated measurable improvements:

• 40% increase in WhatsApp enquiries in the first month
• Improved visibility for “Maheshwari Saree Indore” and “Saree Shop Rajwada”
• Increased in-store visits due to strong online presentation
• Higher customer confidence due to premium visuals & detailed descriptions
• Blog posts starting to rank for niche textile keywords

These early indicators show that the website is becoming a key revenue driver for the business — both online and offline.