EXECUTIVE SUMMARY Aneka, a Delhi-based D2C brand specializing in handcrafted home décor, needed to establish a strong, premium digital identity. Midgrow was engaged to provide a complete, end-to-end solution. This included developing a cohesive brand strategy, building a custom, high-performance Next.js e-commerce website, and launching/managing their brand across major e-commerce marketplaces. Our integrated approach established Aneka as a premium label, secured top 3 keyword rankings, and directly resulted in a 35% increase in their add-to-cart conversion rate.

THE CLIENT & THE CHALLENGE (IN-DEPTH) Aneka is a D2C brand with a clear, powerful vision: to bring authentic Indian craftsmanship and sustainable design into modern homes. Their physical products—placemats, table runners, and wall art—were exceptional, but they had no scalable digital presence.

They faced several critical business challenges:

• No Digital Identity: Aneka had a vision but no professional online store, brand story, or consistent visual language. They were invisible online.
• Marketplace Complexity: The client wanted to sell on major e-commerce platforms but lacked the expertise. They were at high risk of being unprofitable due to complex fee structures, high ad spend, and intense competition.
• Brand Inconsistency: They needed a single, premium brand image. Without a strong guiding strategy, their brand would look different on their website versus their marketplace listings, confusing customers and eroding trust.
• Operational Hurdles: Their initial fulfillment and packaging processes were undefined, leading to a high risk of poor customer experience, negative reviews, and high return rates.

MIDGROW'S STRATEGIC SOLUTION We implemented a "Full-Stack E-commerce" strategy, managing every aspect of Aneka's digital launch to ensure consistency and performance.

1. Brand Foundation & Strategy Before building anything, we defined their identity. We established their core brand story as "Artistry Meets Functionality." Our team conducted SKU analysis and product categorization, developing a smart pricing strategy that factored in marketplace fees and referral costs to ensure profitability from day one.

2. The E-commerce Hub (Web Development) We architected and built a custom, SEO-ready e-commerce store using Next.js. This technology was strategically chosen for its high-speed performance, security, and superior SEO capabilities, which are essential for ranking organically. The site was built with a clean product taxonomy (e.g., Table Décor, Dining) to ensure effortless user navigation and a clear CTA flow.

3. Marketplace Domination (E-comm Management) We created and fully optimized Aneka's seller accounts on India's largest e-commerce marketplaces. Our team conducted deep keyword and category research to identify and target profitable, low-competition niches like "Designer Placemats" and "Ethnic Table Runners." We wrote every product title, all 5 bullet points, and the A+ content, optimizing them for both customer conversion and the marketplace's search algorithm.

4. Creative & Content Direction A premium product demands premium content. We provided creative direction for their product photography, advising them to highlight craftsmanship and texture. Our in-house design team then created all necessary banners, lifestyle mockups, and infographics. We replaced generic descriptions with compelling, storytelling-driven copy to increase desire and conversion rates.

5. SEO & Growth Marketing We ran a comprehensive on-page SEO campaign for the brand's main website to rank for high-value terms like "handmade décor" and "luxury placemats." We also developed a long-term blog strategy focused on home styling and Indian handlooms to capture organic traffic. All channels were integrated with web analytics and tracking pixels, allowing us to track performance from first click to final sale.

THE TRANSFORMATION: RESULTS & BUSINESS IMPACT Our holistic, "white-glove" approach transformed Aneka from a small-scale venture into a sophisticated, digitally scalable D2C brand.

We successfully established Aneka as a premium, accessible Indian décor label. The direct impact of our meticulous listing optimization was a 35% increase in add-to-cart rates. Our marketplace SEO efforts secured top 3 rankings for their most important décor keywords.

Crucially, our operational guidance on packaging quality and visual clarity on the listings led to a significant reduction in their product return rate, directly saving them money and dramatically improving customer satisfaction and reviews.