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SEO OptimizationSep 202512 Months

SEO Case Study: +585% Traffic & #1 Rankings for AutoSys Solar

Our content-led SEO strategy for AutoSys Solar drove a 585% traffic increase and 540% more organic leads , securing #1 rankings for high-intent keywords in Indore.

AutoSys Sunergy Pvt. Ltd. (AutoSys Solar)
Solar Energy Solutions
Indore, Madhya Pradesh, India
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Results & Impact

+1085% (700 to 10,000)
Monthly Organic Traffic
(0 to 30)
Monthly Organic Leads
12-16
Keywords in Top 3 (Indore)
Reduced by 60%
Overall Cost Per Lead

Project Overview

EXECUTIVE SUMMARY AutoSys Sunergy Pvt. Ltd., a leading solar solutions provider in Indore, engaged Midgrow to transform their digital presence. Despite their strong offline reputation, they were nearly invisible online, generating less than 700 monthly organic visits and only 5 organic leads per month. Midgrow implemented its intensive "SEO Growth 2499 Plan," a content-led strategy designed for local market dominance. Over 12 months, we drove a 585% increase in organic traffic, a 540% increase in monthly organic leads, and secured #1 and Top 3 rankings for all major high-intent solar keywords in their city.

THE CLIENT & THE CHALLENGE (IN-DEPTH) AutoSys Solar faced a critical disconnect. They were a trusted, top-tier solar EPC contractor in the real world, but online, they were a non-entity. Their website was failing to compete in the highly competitive local market.

The key challenges were severe:

  • Digital Invisibility: The site ranked poorly, if at all, for high-value commercial keywords like "solar company indore".
  • No Content Authority: The website had only 2 total blogs. This provided no value to users and gave Google no reason to see them as an expert, resulting in limited indexing.
  • Low Domain Trust: A low Domain Authority (DA) of 25 meant Google's algorithm had little trust in their site compared to established competitors.
  • Unoptimized Local Presence: Their Google My Business (GMB) profile was unoptimized, failing to appear in the critical "Top 3 Map Pack".
  • Business Impact: With organic traffic below 1,000 visits/month and only 5 leads/month, they were losing a massive volume of qualified, high-intent customers to their digital-savvy competitors.

MIDGROW'S STRATEGIC BLUEPRINT Our solution was the "SEO Growth 2499 Plan," an aggressive, content-centric strategy designed to build an undeniable "content moat" and establish AutoSys as the definitive solar authority in their region.

1. Phase 1: Technical & On-Page Foundation (Month 1–2) We first had to fix the leaking bucket. Our team conducted a full technical audit, improved page load speed by 40% , and redesigned all metadata and header tags for core service pages. We performed deep keyword mapping for over 25 high-intent, Indore-focused search terms.

2. Phase 2: The Content Engine (Month 3–8) This was the core of our growth strategy. We executed a relentless content publishing schedule of 12-16 high-quality, 1,000+ word blogs every single month. This was not random content; it was a strategic blend of:

  • Commercial Content: (e.g., "Top 5 Solar Companies in Indore – 2025 Edition")
  • Informational Content: (e.g., "MP Solar Subsidy Updates for Residential Users")
  • Educational Content: (e.g., "Solar Panel Installation Process Explained") This built a massive library of 140+ articles within a year , each with custom graphics and strategically interlinked to service pages, capturing users at every stage of the buying funnel.

3. Phase 3: Hyper-Local Dominance (GMB & Citations) We completely optimized their Google My Business profile with geotagged images, weekly posts, and accurate information. We also implemented a review generation strategy, growing their Google Reviews from 18 to 96 (with a 4.7-star average) , and listed them on high-authority local directories like IndiaMart and JustDial.

4. Phase 4: Authority Building (Technical & Off-Page) We systematically fixed all crawl errors and secured high-quality backlinks from MP-based business directories and solar blogs. This consistent effort grew their Domain Authority from 25 to 42, cementing their trust with Google.

THE TRANSFORMATION: RESULTS & BUSINESS IMPACT The results were a complete transformation of AutoSys Solar's market position. They achieved their goal of becoming "Indore’s Most Trusted Solar Company" online.

  • Traffic & Lead Explosion: Organic traffic surged by +585% (from 700 to 4,900 visits/month). More importantly, monthly organic leads (form fills and calls) grew by +540% (from just 5 to 34), creating a predictable, high-quality, and free lead flow for their sales team.
  • Total Local Search Dominance: We achieved our goal of Top 3 rankings. AutoSys secured the #1 ranking for "solar installation indore" and Top 3 rankings for "solar company indore" and "solar panels indore". They now consistently appear in the Top 3 Google results and Map listings for all major keywords in their city.
  • Measurable ROI: This influx of high-quality organic traffic led to a 60% reduction in their overall Cost Per Lead. Organic search, which was previously a non-factor, now contributes 45% of all their new business leads.

Client Testimonial

"Midgrow’s SEO plan gave us a visible transformation. We were practically invisible, and within a year, our website became Indore’s top solar brand on Google. The consistent, high-quality blogs and their optimization work made a real difference. Our organic leads are up, and our brand is finally where it deserves to be."
AutoSys Sunergy Pvt. Ltd. (AutoSys Solar)
Solar Energy Solutions

Tech Stack

SEOContent MarketingLocal SEOGoogle My Business OptimizationTechnical SEOLink BuildingOn-Page SEOGoogle Analytics 4Google Search ConsoleAhrefsSEMrush

Client Details

Company
AutoSys Sunergy Pvt. Ltd. (AutoSys Solar)
Industry
Solar Energy Solutions
Location
Indore, Madhya Pradesh, India
Visit Website

Project Info

CompletedSep 2025
Duration12 Months
CategorySEO Optimization

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