Solar Lead Generation: 10,890 Leads & 11.3x ROI Case Study
Midgrow's data-driven ad strategy for AutoSys Solar generated 10,890+ leads , a 3,000% lead increase , and an 11.3x ROI , cutting the Cost Per Lead (CPL) by 89%.
Results & Impact
Project Overview
This project details a 9-month high-intensity performance marketing campaign for AutoSys Sunergy, a leading solar energy solutions provider in Indore, M.P.. The primary goal was to dominate the local market, generate a massive influx of qualified leads , and maximize the return on ad spend.
THE CHALLENGE Before partnering with Midgrow, AutoSys faced an unprofitable ad strategy. Their campaigns suffered from an extremely high Cost Per Lead (CPL) of over ₹450, resulting in very few conversions. Their ad creatives were weak, landing pages had poor user experience, and targeting was too generic, attracting unqualified traffic. They had no effective sales funnel on social platforms, missing a huge segment of the market.
MIDGROW'S STRATEGIC SOLUTION We discarded the old approach and built a high-performance, multi-platform advertising ecosystem from the ground up. Our strategy focused on capturing intent and building awareness simultaneously.
Paid Search & Display Campaigns: We launched aggressive lead generation campaigns on high-intent search networks, targeting users actively looking for solar solutions in the Indore region. This involved three core ad groups: "Solar Panel Installation," "Solar Subsidy & Govt. Scheme," and "Solar for Homes & Businesses". We implemented AI-based bidding strategies and robust conversion tracking to optimize every click.
Paid Social Media Campaigns: We developed a multi-stage funnel on key social platforms to nurture users from awareness to conversion.
- Awareness: "Switch to Solar" videos and carousels reached millions.
- Consideration: Client testimonials and subsidy explainer posts built trust.
- Conversion: Direct-to-form and WhatsApp lead campaigns captured high-intent prospects.
This was all supported by high-engagement local creatives (Indore rooftops, Indian homes) , weekly A/B testing , and advanced audience retargeting.
BUSINESS IMPACT & RESULTS The results over 9 months were transformative, establishing AutoSys Solar as a top-searched brand in their city. We scaled their ad spend by +233% while simultaneously making it 11.3x more profitable.
The new system generated over 10,890 leads. Average monthly leads skyrocketed by +3,000% (from 40 to 1,240). We achieved this by crushing the Cost Per Lead (CPL), reducing it by 89% from ₹450 to an average of just ₹48.
Our strategic landing page redesigns were a key factor, improving the conversion rate from 3.4% to 16.5%. This campaign created a dominant brand presence, with brand search volume increasing by +340% and monthly calls from ads growing by over 1,133%. Midgrow didn't just run ads; we built a sustainable, high-volume lead pipeline.
Client Testimonial
"The Midgrow Ads team helped us scale beyond expectations. Our phone doesn’t stop ringing , genuine solar inquiries daily. The CPL is unbelievably low!"
Tech Stack
Client Details
Project Info
Want Similar Results?
Let's discuss how we can transform your business with our proven strategies.
Solar Lead Generation: 10,890 Leads & 11.3x ROI Case Study
Midgrow's data-driven ad strategy for AutoSys Solar generated 10,890+ leads , a 3,000% lead increase , and an 11.3x ROI , cutting the Cost Per Lead (CPL) by 89%.
Results & Impact
Project Overview
This project details a 9-month high-intensity performance marketing campaign for AutoSys Sunergy, a leading solar energy solutions provider in Indore, M.P.. The primary goal was to dominate the local market, generate a massive influx of qualified leads , and maximize the return on ad spend.
THE CHALLENGE Before partnering with Midgrow, AutoSys faced an unprofitable ad strategy. Their campaigns suffered from an extremely high Cost Per Lead (CPL) of over ₹450, resulting in very few conversions. Their ad creatives were weak, landing pages had poor user experience, and targeting was too generic, attracting unqualified traffic. They had no effective sales funnel on social platforms, missing a huge segment of the market.
MIDGROW'S STRATEGIC SOLUTION We discarded the old approach and built a high-performance, multi-platform advertising ecosystem from the ground up. Our strategy focused on capturing intent and building awareness simultaneously.
Paid Search & Display Campaigns: We launched aggressive lead generation campaigns on high-intent search networks, targeting users actively looking for solar solutions in the Indore region. This involved three core ad groups: "Solar Panel Installation," "Solar Subsidy & Govt. Scheme," and "Solar for Homes & Businesses". We implemented AI-based bidding strategies and robust conversion tracking to optimize every click.
Paid Social Media Campaigns: We developed a multi-stage funnel on key social platforms to nurture users from awareness to conversion.
- Awareness: "Switch to Solar" videos and carousels reached millions.
- Consideration: Client testimonials and subsidy explainer posts built trust.
- Conversion: Direct-to-form and WhatsApp lead campaigns captured high-intent prospects.
This was all supported by high-engagement local creatives (Indore rooftops, Indian homes) , weekly A/B testing , and advanced audience retargeting.
BUSINESS IMPACT & RESULTS The results over 9 months were transformative, establishing AutoSys Solar as a top-searched brand in their city. We scaled their ad spend by +233% while simultaneously making it 11.3x more profitable.
The new system generated over 10,890 leads. Average monthly leads skyrocketed by +3,000% (from 40 to 1,240). We achieved this by crushing the Cost Per Lead (CPL), reducing it by 89% from ₹450 to an average of just ₹48.
Our strategic landing page redesigns were a key factor, improving the conversion rate from 3.4% to 16.5%. This campaign created a dominant brand presence, with brand search volume increasing by +340% and monthly calls from ads growing by over 1,133%. Midgrow didn't just run ads; we built a sustainable, high-volume lead pipeline.
Client Testimonial
"The Midgrow Ads team helped us scale beyond expectations. Our phone doesn’t stop ringing , genuine solar inquiries daily. The CPL is unbelievably low!"
Tech Stack
Client Details
Project Info
Want Similar Results?
Let's discuss how we can transform your business with our proven strategies.